Welcome to flowerlessonhome (“we,” “our,” or “us”). We provide in-home floral design instructional services to clients located within Europe and the United States. We respect your privacy and are committed to protecting the personal data of our website visitors and clients in compliance with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR 2016/679), and applicable U.S. state privacy laws (including CCPA/CPRA).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.flowerlessonhome.com or book our services.
1. Data Controller Identity For the purposes of applicable data protection legislation, flowerlessonhome operates as an independent Sole Proprietorship based in the United Kingdom and is the Data Controller responsible for your personal data.
- Brand Name: flowerlessonhome
- Official Website: www.flowerlessonhome.com
- Data Privacy Contact Email: landing@flowerlessonhome.com
- Business Type: Sole Proprietorship (United Kingdom)
2. Personal Information We Collect We collect information that identifies, relates to, or describes you (“Personal Data”). This includes:
- Contact Information: Name, email address (
landing@flowerlessonhome.comcommunication), telephone number, and physical service delivery address (where the in-home floral lesson will take place). - Booking Details: Dates, session preferences, and specialized requests for workshop events.
- Technical & Usage Data: IP address, browser type, device information, and interactions with our website collected through essential cookies.
3. Payment Processing via Stripe We do not directly collect, store, or process your credit/debit card details or bank account information on our servers. All financial transactions and payment processing are handled securely by our third-party payment gateway partner, Stripe.
- Payment Processor: Stripe (Stripe Payments Europe, Ltd. / Stripe, Inc.)
When you submit payment for a booking on www.flowerlessonhome.com, your payment details are transmitted directly to Stripe via encrypted protocols. Stripe processes your personal and financial data in accordance with their own privacy guidelines and strict Security Standards (PCI-DSS Level 1 compliance).
4. How We Use Your Personal Data We process your personal data only for legitimate business purposes, including:
- Processing and managing your bookings for in-home floral instruction.
- Communicating with you regarding scheduling, inquiries, and customer service.
- Sending transaction receipts and administrative updates.
- Meeting UK/EU tax, accounting, and legal audit obligations.
- Preventing fraudulent transactions and ensuring the security of our website.
5. Data Retention Period We adhere strictly to data minimization principles. Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected or to fulfill legal, tax, regulatory, or reporting obligations.
- Transactional & Financial Data: Booking receipts, invoicing data, and customer order histories are retained for 6 years from the end of the relevant financial year, in strict compliance with United Kingdom HM Revenue & Customs (HMRC) accounting regulations and European commercial laws.
- Customer Support Inquiries: Non-transactional email communications sent to
landing@flowerlessonhome.comare retained for up to 2 years from the date of final resolution, after which they are securely deleted. - Technical Logs & Cookies: Automatically collected analytics or technical logs are deleted or anonymized within 12 months.
Upon the expiration of the applicable retention period, your personal data will be permanently deleted or securely anonymized.
6. International Data Transfers As our business operates from the United Kingdom and serves clients in Europe and the United States, your personal data may be transferred across borders. Any international transfers of personal data outside the UK or European Economic Area (EEA)—such as processing payment transactions with Stripe Inc. in the United States—are conducted using legally approved safeguard mechanisms, including Standard Contractual Clauses (SCCs) and UK International Data Transfer Agreements (IDTAs).
7. Your Legal Rights (UK, EU, and U.S. Residents) Depending on your location, you hold specific rights regarding your personal data under UK/EU GDPR and U.S. privacy laws (such as CCPA/CPRA):
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal data, subject to our statutory legal retention obligations (e.g., HMRC tax records).
- Right to Restrict or Object to Processing: You may object to or restrict certain processing activities.
- Right to Data Portability: You may request a structured, machine-readable copy of your data.
- Non-Discrimination (U.S.): We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact the Data Controller directly via email at: landing@flowerlessonhome.com.
8. Intellectual Property & Media Statement All visual content, images, and photographic materials published on www.flowerlessonhome.com are either original creative property owned exclusively by flowerlessonhome or licensed under royalty-free commercial usage agreements. No unauthorized copying or reproduction is permitted.
9. Updates to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our operational practices or legal requirements. Updated versions will be posted on this page with a revised “Last Updated” date.
10. Contact Information If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:
- Data Controller: flowerlessonhome
- Email: landing@flowerlessonhome.com
- Website: www.flowerlessonhome.com